CHIEF EXECUTIVE OFFICER & PRESIDENT
LUIS RODRIGUEZ, MD, MBA.
MESSAGE FROM OUR CEO
"PRFI understands Person-Centered Care to be the coordination and delivery of health care and social support services that are designed around the needs, wants and perspectives of the people we serve daily. Utilizing a Person-Centered approach helps us develop a plan of care based on the unique qualities and strengths of all individuals we serve.
PRFI emphasizes the person first, not just an illness or disability. A Person-Centered Approach puts the focus on getting to know the person. Emphasizing people's strengths, abilities, and opportunities, instead of their challenges, conditions, or perceived deficiencies are critical to the successful implementation of the individual treatment goals".